Whether you’re looking for a gift for a new mom you know, or maybe your mom, this list is chock full of thoughtful, beautiful ideas. Plus, everything is under $50!

ONE: This Logan and Lenora Clutch will get a lot of use – it’s perfect for everyday outings, as a travel makeup and toiletry bag, or for anything wet/gross that you want to contain. Swimsuits, gym clothes, cloth diapers, drool-soaked clothing… The possibilities are endless for moms with kids of any age. Plus, L&L wet bags are cute, durable (I love mine) and made in America.

TWO: She’ll use this chic tote with a powerful message to stylishly haul groceries, beach towels, snacks and a myriad of other things around town or down the block.

THREE: Using a face mask is a great way to tuck a restorative, spa-like experience into a busy day. This Detox Exfoliating Mask by Osmia (available at Citrine Natural Beauty Bar and other retailers) is beneficial for all skin types and ages.

FOUR: Everyone has keys (and handles them multiple times a day), but how many women have cool key chains? Your cool mom or your cool mom friend would love this everyday luxury. Help her ditch the plastic version she got for free from the car dealership with this elegant keychain from Moorea Seal. It’s something she’ll use every day, probably wouldn’t splurge on for herself and it’s pretty. Win, win, win. Made in America of durable, beautiful materials.

FIVE: Multi-tasking, healthy, easy to use beauty products are mom’s best friend. Beauty junkies and women who typically go out fresh-faced will love Beauty Counter’s cult favorite Lip Sheers. Buildable color, lots of gorgeous shades and totally non toxic. Which is good, because what’s on your lips ends up in your body when you eat and drink. Coral and Rose are universally flattering and even the darker colors like Plum (which I have, and love) are very wearable for everyday when you use a light swipe.