There’s so many things to consider when living life with your “eyes wide open” as I like to say. But, what is the most important? Or, when you’re staring down the barrel of a new purchase, whether it’s almond butter or a new sweater, what qualities and factors consistently rise to the top?

For me I might be OK with a product not being made in America if I know it was made in a factory with responsible practices, is of high-quality material and something that I know I will get a lot of use out of. Conversely, I won’t buy something just because it’s made in America or is organic, etc.

Given that we’re in the midst of Black Friday/Cyber Monday/holiday shopping, I thought it would be interesting to see what you guys think!

Have another answer or want to rank your choices? Did I leave something out? Leave it in the comments!